Social Media and me

Hey all…
Needless to say it’s been a real busy time here and I have let my posting slide.. know that you have heard that before and I make no apology.  After all, you understand what is important and not so much.
So what’s new?
Well, I was asked a few months ago to be on a small committee for the Council.  This committee is the Social Media committee and is charged with telling our story.. hey that is right up my ally.  I think that Scouting’s story is an important part of our movement.  I also think that more and more our story and the way it’s told is an important part in many aspects of Scouting.  Social Media being an important part of our world today plays a much great role in Scouting.  The Millennial generation of parents that are bringing their Cub Scout age boys to our program.  It is the way in which they communicate and share information.  The research, learn, and make choices based on what they see, read, and hear through Social media outlets.  Google, Twitter, Instagram, and Facebook are all means to reaching our target audience.
I got into this discussion at the National Order of the Arrow Conference this year when the youth clearly sent a message about technology and how they use it in Scouting.  Those young men have tech savvy parents too and time is more precious to them than money.  Instant information that is clear, available, and easy to use is what they want.  They don’t want an extra meeting to be told what they can gather from a quick read or search on the net.
So our Council has made a decision to take the message and put it out there where the audience is.  Smart if you ask me.  Telling our story using the right media (multi media outlets) so we can stretch our reach and impact a greater audience.
Myself and Adam Cox from the Scouter Adam Blog are now telling our story.  Sharing news and great stories from within Scouting and in particular the Cascade Pacific Council.  We are now the Hosts of the Compass Points Podcast and the Council is sharing our posts from our blogs in the Council feed.
So what does that mean?  Well it should mean that the blog will be more active.  And I think it will.
So far as this blog.  More video, more gear talk, and more stories about our Scouting life.  Keeping in mind that we want to share our story to promote Scouting here and around Scouting.
Will there be gaps.. yeah, I’m afraid there will be.  I am just me and I need to get my camping in and oh yeah.. family, troop, etc.  So bare with me.. I’ve asked that before and you always hang in there.. and I appreciate it.
Well, here is episode 1 of the Compass Points Podcast.  Yep I will be posting them here.  Just because it will be CPC centric doesn’t mean that the information, stories, and whatnot won’t apply everywhere.
We will be shooting to get 2 podcasts out a month.

So what’s your Scouting story.. share it here.. if you want, we could use it on the podcast too.  We all have a story to tell about our incredible Scouting experience.  Please share.
By the way.. if you are not already doing it.. you can follow me on Twitter @smjerry  gonna try to use that more too.
You can check out the story of our Council on Twitter @cpcbsa
Have a Great Scouting Day!

4 comments

  1. We need to talk. I am the VP of Marketing for the Mount Baker Council in Everett. I have been tasked with the same task in our council. The biggest challenge is how do deliver the message to those currently outside of Scouting. I look forward to hearing more about what you are doing.

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